7 September 2012

Must be talking to an angel

I discovered Naked Wines when I went to a marketing event in Norwich. I was supposed to be learning about building successful brands. Instead, this hot, Irish man stood up and started talking about wine. By all accounts I listened to that presentation!

The hot, Irish guy introduced me to the concept of wine buying with a social purpose. I love wine, but unless I'm in a vineyard, eyeball to eyeball with the producer, I rarely think about the people behind the bottle. I guess most wines fall into the category of what I view as the "mass produced wines you see on the shelves of Tesco or Waitrose". And don't get me wrong, there's nothing wrong with those wines, lots of them taste pretty good.

In England, we often hear about local farmers campaigning about the cost of milk. About how the big, bad supermarkets squeeze farmers to beyond levels where any living can be earned. But it never occurred to me the same could be true of wine. 

Lovely Picpoul and how you rate the wine

Naked wines supports independent wine growers. This means that when you buy wine from them, you'll never have heard of the brand and sometimes the stocks run out of the wines you really like. But each of the wines has been made by a family vineyard or a small, artisan producer. And, by you buying the wine, you are directly investing in that vineyard and personally helping to ensure that winery continues to be in business. And, you pay a fair price for a bottle of wine.

And do you know what, maybe I do feel a bit better about drinking the wine when I feel I am doing good for the world (#fact, by me drinking wine, I am helping someone). But that's not even the best bit.

You know those adverts where you give money to charity and you receive updates from the children, or ponies or forest you have helped to save? Well it works just the same for Naked Wines!

When you invest in Naked Wines, you become an Angel. As an Angel, you receive updates from the growers to let you know how they're getting on. How the grapes are ripening this season, new wines they have on the market and other little things they happen to be excited about.

OK, so I haven't exactly saved a breed of endangered snails, but it makes me feel pretty good.
Another great thing about the site is that you can share your experiences with others. So, if I had a particularly enjoyable session on a case of Picpoul de Pinet, I can let other people know about it. And they can let me know what they liked and didn't like too. It's not even that poncey either, as the people talking about the wines are mainly normal people, like me.

And the wines have been pretty good too. I have especially enjoyed:
My only complaint would be that they claim to be a social brand, yet they are rubbish at acknowledging and responding to mentions on social media. I talk about them all the time on Twitter because I think they are great. I talk about when a new delivery arrives, which wines I've liked, what I'm doing when I drink the wines... Look, basically I love them.

All I ask, is show me a little love in return. Just the odd tweet. Just a tiny mention. Let me know you're listening! After all, you are talking to an Angel.

Disclaimer: drink sensibly n that ;)


  1. My family makes wine for Naked Wines, and I really love knowing that our Angels "get it". You understand that our wines wouldn't exist without you. :) Thanks for all the support.


  2. Fran here from Naked Wines - a great blog post, thank you. And the Irishman is very touched :)

    I look after twitter so apologies for the lack of love! We normally chat away so will make sure we do with you too. Please keep the updates coming.

    All the best.

  3. Hi,
    I'm Benjamin Darnault's wife and feeling very proud!
    Thanks for your great post on Naked - as Ryan said, it's great to know you get it! Thanks from both of us! - and especially happy to see you put Benji's vino in there too!!